Googles Search Algorithm, And What it consist of?

Research tells us since 2013 Hummingbird is what Google calls it’s main search algorithm with many different internal parts more commonly known as updates.

You have probably heard of some of these:

  • Panda, Penguin and Payday are designed to fight spam.
  • Pigeon was designed to improve local results.
  • Top Heavy designed to demote ad-heavy pages.
  • Mobile Friendly designed to reward mobile-friendly pages.
  • Pirate designed to fight copyright infringement.
  • And RankBrain the newest system has become what Google says is the third-most important factor for ranking Web pages.

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

The Periodic Table Of SEO

The table is made up of three specific areas: Dark Green – On-The-Page SEO | Green – Off-The-Page SEO | Red – Violations

Periodic Table of Seo Success
Thank You To Search Engine Land for the use of the graphic.

SEO Factors Work In Combination:

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.

On-The-Page Success Factors:

On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?

Off-The-Page Success Factors:

Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

With billions of web pages to sort through, looking only at ‘On-The-Page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.

SEO Violations & Ranking Penalties:

Make no mistake; search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.
However, there are some techniques that search engines deem “spam” or “black hat”, which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely.
Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.

SSL Certificates

Keeping your site secure can not only keep your information and clients information safe. It could improve your ranking in the search engines.
Visit the SSL store to find out what certificate best fits your needs.

Just a few months ago, Matt Cutts publicly spoke of the importance of having an HTTPS enabled Web site, and went on to say that if it were up to him it would already be a ranking factor.

Well, after that public declaration it wasn’t surprising when Google officially announced that HTTPS is now a “very lightweight” ranking factor, “affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content”. However, in time HTTPS may become a stronger ranking factor in order to “keep everyone safe on the Web”.

Which Security Certificate Should You Choose?

There are many different types of Security Certificates available, in some cases they are free, others can be quite expensive. In order for you to understand the different browser warnings you’ll first need to understand that there are 5 different types of security certificates to choose from:

  1. Shared Certificates – These are certificates that are offered by many Web hosts where you use their Certificate, but it is not tied to your domain name. For example if your site is, you might put your non-secure content on your domain, but your shopping cart on This can be very cost effective, but you do lose your domain branding and likely some shopper confidence using this method.
  2. Free Certificates – For personal Web sites, public forums, etc. — some companies offer free security certificates such as: StartSSL and GoDaddy offers Free SSL Certificates for qualified Open Source Projects. None of these free ones would be valid for a business, but you might look at these offers and shop around if your doing this for a hobby site or other non-profit project.
  3. Domain Validated (DV) Certificate – The most common SSL certificate used for small businesses. A DV Certificate typically covers a single subdomain like, but not necessarily (no-www). A visitor to a site with a DV Certificate at this time will see the same security icons as those with Organization Validated certificates, unless they are using FireFox v31 (perhaps earlier) versions. That browser and perhaps others may have an alert icon and when clicked says the organization is not verified but is secure. This icon is often shown only once, then the typical padlock secure site icon is displayed.
  4. Organization Validated (OV) – OV Certificates require verification at both the organization and domain registry level. In most cases an OV cert will require a vetting procedure before the certificate is issued, this ensures the business is a legitimate company. OV certificates are more expensive than DV certificates, but really offer little value above the DV certificate. Visitors to a site will typically not notice any difference between a DV and OV cert unless they click the padlock icon, which makes the extra cost debatable at this time. Perhaps soon we’ll see some additional browser identification feature that will make an OV certificate identifiable (and more worthwhile).
  5. Extended Validation (EV) Certificates – These are the more extensive and difficult to get SSL Certificates. EV Certificates are the ones that turn your browser bar Green indicating a secure site. They require an extended validation of the business including domain ownership, organization information, plus legal existence of the organization. These certificates take longer to acquire and process, and are more expensive. The existence of the Green Bar in the browser can be a strong incentive to step up to the EV level to increase shopper confidence and likely conversion rates. It’s doubtful a content or non-eCommerce site would benefit from this level certificate.