Category Archives: SEO Tips

How SEO Will Improve Your Rankings on the Search Engines

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SEO Conversion

SEO, or search engine optimization, is one of the most important aspects of a successful online presence. If you want your website to be seen by as many people as possible, you need to make sure that it is optimized for search engines.

SEO Conversion
SEO Can Improve Conversion Rates

In this blog post, we will discuss how SEO works and how you can optimize your website for better rankings in the SERPs. We will also provide some tips and tricks that will help you get started!

SEO Basics

What is SEO and How Does it Work?

SEO is the process of optimizing a website for search engines. Search Engine Optimization aims to improve a website’s ranking in the SERPs by utilizing techniques such as on-page optimization, off-page optimization, and link building.

On-page SEO

On-page optimization refers to the things that you can do on your website to improve your rankings. This includes things like making sure your titles and descriptions are keyword-rich, adding alt text to your images, and creating fresh content regularly.

Off-page SEO

Off-page optimization refers to the things that you can do outside of your website to promote it, such as link building and social media marketing.

Link Building

Link building is one of the most important aspects of SEO. To improve your rankings, you need to get high-quality links from other websites pointing back to yours. The best way to do this is to create great content that people will want to link to.

SEO Tips & Tricks

Here are some tips and tricks that you can use to optimize your website for better SEO:

  • Use keyword-rich titles and descriptions
  • Add alt text to your images
  • Create fresh, original content regularly
  • Promote your website on social media

Tools and resources for SEO:

Here are some of the best tools and resources that you can use to help with your SEO:

  1. Google Webmaster Tools
  2. Google Keyword Planner
  3. Moz SEO Toolbar
  4. Ubersuggest
  5. SEOBook Rank Checker
  6. HubSpot’s Website Grader

By following these tips and using the right resources, you can Optimize Your Website for better rankings on search engines. Need help feel free to contact us! We would be happy to help! Thanks for reading!

FAQs about SEO

Q: What is SEO?

A: SEO stands for “search engine optimization.” It is the process of optimizing a website to improve its visibility in the search engine results pages (SERPs).

Q: How does SEO work?

A: The goal of SEO is to improve the visibility of a website in the SERPs. To do this, SEO practitioners use a variety of techniques, including on-page optimization, off-page optimization, and link building.

Q: What are some tips for doing SEO?

A: Here are some tips that you can use to optimize your website for better SEO: Use keyword-rich titles and descriptions, add alt text to your images, create fresh, original content regularly, and promote your website on social media.

Q: What are some SEO resources?

A: Here are some of the best tools and resources that you can use to help with your SEO: Google Webmaster Tools, Google Keyword Planner, Moz SEO Toolbar, SEOBook Rank Checker, and HubSpot’s Website Grader.

We hope this article has helped explain SEO and how it works! If you have any questions or need help getting started, feel free to contact us!

SEO Outbound Links

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SEO Out Links

Google’s John Mueller said yesterday in a tweet that linking out to other sites does not improve your SEO on your site and there is no penalty for not linking out.

For years now when we take on a new client the first thing to do is find out how many outbound links their site has and are they really necessary or not.
When linking out to content it is important to keep in mind, that the content you are linking to may not be at the same url as when you linked to it. One reason for this maybe the site has been redesigned or the content may have been updated and moved to a different url, thus causing a bad link on your site. Another reason may be a forum post that has been closed and is simply no longer there. This is why it is very important to choose carefully to what content you are out linking to.

The only reason you should be creating a link out of your site would be it’s relevancy. Before creating a link away from your site you need to ask these few things.

  • Does it benefit your company or your readers.
  • Is what you are linking to relevant to your pages or sites content?
  • Is it important or are you just trying to create links.
  • Is the content you are linking to up to date and accurate.
  • What type of site or content are you linking to. (ie. PDF, webpage, forum post, blog etc..)
  • The content you are linking to, is it on an authoritative site
  • Is the content you are linking to linking back to your site creating an authoritative back-link

When should you out link:

There are many reasons to out link to content that can be useful to your company or your readers, some of them include the following.

  • To an organization your company is involved with, BBB, Chamber of Commerce, State Business License and Non-profit organizations you are involved with.
  • News articles about your company.
  • Videos, however it is still best when using videos to embed them into your site.
  • Your social media pages.
  • Content that may be copyrighted.
  • Company review sites.
  • Documented material for your products or industry.
  • Application instructions and or usage instructions.

Also remember when linking out to content or another site to use the target=”_blank” in your url, this will allow the user to view the content in a new tab or window leaving your site still open on their computer. You can also use nofollow: nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index.

**Key things to remember. Only link out when it is necessary either to provide relevancy to your content, actually has something to do with your company and or product, is useful to the end user visiting your site.

***Remember Google has no penalty for not linking out!