Googles Search Algorithm, And What it consist of?
Research tells us since 2013 Hummingbird is what Google calls it’s main search algorithm with many different internal parts more commonly known as updates.
You have probably heard of some of these:
- Panda, Penguin and Payday are designed to fight spam.
- Pigeon was designed to improve local results.
- Top Heavy designed to demote ad-heavy pages.
- Mobile Friendly designed to reward mobile-friendly pages.
- Pirate designed to fight copyright infringement.
- And RankBrain the newest system has become what Google says is the third-most important factor for ranking Web pages.
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
The Periodic Table Of SEO
The table is made up of three specific areas: Dark Green – On-The-Page SEO | Green – Off-The-Page SEO | Red – Violations
Thank You To Search Engine Land for the use of the graphic.
SEO Factors Work In Combination:
No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.
On-The-Page Success Factors:
On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?
Off-The-Page Success Factors:
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.
With billions of web pages to sort through, looking only at ‘On-The-Page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.
SEO Violations & Ranking Penalties:
Make no mistake; search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.
However, there are some techniques that search engines deem “spam” or “black hat”, which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely.
Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.