Googles Latest Mobile Friendly Update

Author: Gary Bricker, Thursday March 17, 2016

Last year Google started making Mobile Friendly sites a part of their ranking algorithm, and penalizing sites not mobile friendly with a lower page rank in the search results on phones and smaller tablets.

Google announced yesterday that, in May, it will increase the importance of having a mobile site, and sites that are not mobile-friendly will rank even lower than before.

Most publishers and businesses have heeded the call and now offer decent mobile pages. However, just having a mobile site may not be enough in the future but at least for now this is a must.
I find it hard to believe that some companies still refuse to go with a mobile friendly responsive site.

I constantly browse the web looking for prospective clients in my area and am amazed that there are so many companies that haven’t implemented and or upgraded their website. I am often told “I don’t need a mobile site I am on page 1”, Which is sometimes true but they are not searching on their phones. And with over 65% of all searches being done with a phone or tablet they are loosing 65% of potential customers.

Google adopting mobile friendly sites

Speed or load time has been one of Googles main focus, for the past few years and designed a tool that anyone can use to see how Google rates your site when it comes to speed (Page Speed Tool). This tool gives two metrics one for Mobile Devices and one for PC’s. Page Speed Insites will tell you exactly what needs to be fixed as a priority and what needs to be addressed to help speed up your site. Of course this doesn’t mean if you fix these issues your site will rank higher, because there are many factors determining page rank but this will help if you are trying to improve your site.
As you can see below the speed can be improved somewhat but the user experience being 100% makes up for some of the load time speed.

Google PAge Speed Tool

As of now Google doesn’t use AMP as a ranking signal, however if you are using AMP already your chances are good your article or page may show up in the cards Google is now toying with. Chances are very good, it will start doing so in the future, though, and over time. Since this is one of Google’s projects I am sure it will also increase the importance of using AMP just like it did with its first efforts in ranking mobile-friendly sites higher.

Continuing to make the web more mobile friendly

Wednesday, March 16, 2016

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

Author: Klemen Kloboves, Software Engineer Google

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