google-localJust doing a search on my phone and noticed that Google is now offering the ability to control the local search results by distance from your location, providing you have location turned on.

You can also choose more and search with filters.

  • Relevance
  • Distance from you
  • Hours
  • or set a custom filter.

This could be a game changer in the way SEO consultants and developers optimize for local search.

Also Real time Google Penguin 4.0. is live.

Now everything will happen in real time.
Google Penguin is officially part of Google’s Core Algorithm and is now active. Read Article

What does the Real Time Penguin mean for webmasters out there?

Since Penguin’s data is refreshed in real time, backlink profile changes will be visible after Google recrawls and reindexs a page.

This means that Webmasters can remove a Google Penguin Penalty much faster, after uploading a Disavow file to Google Search Console.

 

  • A link can help or hurt – positive to negative effect, vs. positive or nothing pre-Penguin
  • You need to analyze your FULL backlink profile – it’s about ratios. It’s wrong to think that the few percent that Google Search Console gives you in links would be enough to audit. You’re missing out if you’re not aggregating all the sources you can.

From Google Webmaster Blog

Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.

 

 

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