Search Engine Optimization

What is a Search Engine Optimizer (SEO)

Jan 15, 2021

An SEO is someone who understands how search engines work in the online marketplace. An SEO optimizes websites by improving web page content, internal links, optimizing images, and proper use of title tags and clean white hat code to rank high in the search results. When done properly this will result in more targeted traffic to your website and ultimately means selling customers on your services or products.

Keeping up with search engines:
It is imperative SEO's keep up with these changes and stay current on their optimization tactics. (SEO) Search engine optimization is ever changing, with search engines constantly changing their algorithms to produce a better search result for users.

What is (SEO)Search Engine Optimization?

SEO is the active practice of optimizing a website by improving internal and external aspects in order to increase the traffic that ones website receives from search engines. Firms that offer their SEO practice can vary. For example while some have a highly specialized focus such as social media and blog optimization. While our SEO firm and others take a more broad and general approach optimizing not only your website but also social media and online advertising. Optimizing a website for search engines can require looking at so many unique elements that many practitioners of SEO (also known as SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements are intertwined and important to a successful SEO campaign).

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Search queries, are the words that users type into the search box which contain terms and phrases best related to your sites content, these carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional ROI for businesses.

Can the search engines find your website without SEO help?

Search engines are always working towards improving their technology to crawl the internet more deeply and return the most relevant results to users. However, there is and will always be a limit to how search engines can operate. The right action can net you thousands of quality visitors and attention, the wrong actions can result with your site deep in the search results where visibility is minimal. With the addition of SEO making content available to search engines, an optimizer can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO or hire professional SEO's will have a substantial advantage in visitors and customers.

Online Marketing

Search Engine Optimization is a form of online marketing, that concentrates on the organic results of a search, produced by the search engines results. There are several types of marketing a company can use to get results.

• One of the most popular is to run paid ads or PPC (Pay Per Click),SEM (Search Engine Marketing) these types of ads can be seen on every search engine, generally the top 3 or 4 results are paid to be there. This can get very expensive as the top spot goes to the highest bidder. And the advertiser you pays each time someone clicks on the ad.
• Social media marketing is another great avenue for businesses and people to sell either products or services. When used in conjunction with SEO this can be more powerful than paid advertising. However you can now use paid advertising in most social media platforms.
• Larger companies will use all of the methods above with great results, but their budget allows them to do so. With proper SEO a small company can be competitive with the larger brands and actually take some of their customers away.